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Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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Featured

7 Strategic Moves Defining Microsoft Partner Growth in the Microsoft Ecosystem

The 2026 Microsoft Partner Global Benchmark & Success Index highlights a clear shift in the Microsoft ecosystem where growth favors the Partners who execute with focus. These seven strategic moves show where momentum is building and how Microsoft Partners can turn access into measurable growth.
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Visual representation of Microsoft Partner Global Benchmark and Success Index with magenta background

7 Strategic Moves Defining Microsoft Partner Growth in the Microsoft Ecosystem

The 2026 Microsoft Partner Global Benchmark & Success Index highlights a clear shift in the Microsoft ecosystem where growth favors the Partners who execute with focus. These seven strategic moves show where momentum is building and how Microsoft Partners can turn access into measurable growth.
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Reflecting on Pay It Forward 2025 as a B Corp

As we reflect on 2025, Maven Collective shares how we continued our Pay It Forward tradition through charitable giving and community volunteering.
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Maven Collective’s Journey to B Corp Certification

Maven Collective is proud to officially be a Certified B Corporation. This blog takes you through what B Corp certification means, why we chose to pursue it, the journey to becoming certified, and how our values shape the way we work with clients, employees, and communities.
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Maven Collective Named PR Daily’s 2025 Top Agency of the Year

Maven Collective Marketing has been named PR Daily’s 2025 Top Agency of the Year, celebrating measurable client success, AI-driven innovation, and leadership in Microsoft Partner marketing.
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Maven Collective Wins 2025 Microsoft Advertising Partner Growth Award

Microsoft is building everything around agentic AI. Dive into what’s changing for Partners, why it matters now, and how you can take action.
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Icon of an award ribbon representing Maven Collective being an IAMCP 2025 P2P Award Winner

Maven Collective Wins IAMCP 2025 Global & Americas Award

Maven Collective Marketing has been named the 2025 Global and Americas IAMCP Partnering Award Winner in the Advisor category for its impactful partnership with Klarinet Solutions.
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Maven Collective Launches Microsoft Partner Benchmark Report

Exclusive insights from Maven Collective’s 2025 Microsoft Benchmark Partner Report reveal what top-performing Partners do differently and why it works.
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Maven Collective Marketing TITAN Award

Maven Collective Wins TITAN Award for Digital Transformation

Maven Collective Marketing has been honored with a TITAN Business Award for leading Klarinet’s strategic digital transformation. Discover how this rebrand helped Klarinet stand out in the digital workplace market.
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What Drives Microsoft Partner Success

In a crowded Microsoft ecosystem, how do top Microsoft Partners stand out and grow faster? We surveyed 200 partners to uncover the funding opportunities, benefits, and revenue generation strategies partners are taking advantage of.
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Maven Collective Wins IAC Award for B2B Website Redesign

Maven Collective Marketing has been recognized with a 2025 IAC Award for Best Website for leading Klarinet Solutions’ digital transformation. Discover how this award-winning rebrand positioned Klarinet for long-term success in a competitive market.
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Maven Collective Marketing Recognized as a Microsoft Advertising Preferred Agency

Discover how Maven Collective Marketing's recent recognition as a Microsoft Advertising Preferred Agency will enhance our ability to help Microsoft Partners achieve measurable growth through targeted advertising strategies.
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Maven Collective Marketing Wins Platinum Summit Marketing Effectiveness Award for Outstanding Website Overhaul

Discover how Maven Collective Marketing's brand refresh for Klarinet Solutions achieved a 191% increase in qualified leads within just 90 days, and multiple awards.
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