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Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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7 Strategic Moves Defining Microsoft Partner Growth in the Microsoft Ecosystem

The 2026 Microsoft Partner Global Benchmark & Success Index highlights a clear shift in the Microsoft ecosystem where growth favors the Partners who execute with focus. These seven strategic moves show where momentum is building and how Microsoft Partners can turn access into measurable growth.

Maven Collective Marketing Named Top Canadian B2B Agency by Clutch

Maven Collective Marketing honored by Clutch as a Canadian leader in advertising and marketing. See how we achieved this honor!

5 Leadership Lessons From Our Principal & Founder, Erica Hakonson

Erica Hakonson passes down pearls of wisdom from her experience as an entrepreneur, mom and woman in the technology industry.

Maven Collective Marketing Wins The 2021 Silver Summit Marketing Effectiveness Award for B2B Website 

Maven Collective is proud to share that we have the won silver award for B2B Website category at the Marketing Effectiveness Award.

Maven Collective Marketing Launches A Refined Focus to Serve Microsoft Partners 

After a decade in business, Maven Collective refreshes and redesigns to align with its sole focus as the go-to B2B Digital Marketing Services and Strategy agency for Microsoft Partners.

Maven Collective Marketing 2nd Year Top Canadian B2B Company of 2022 

Maven Collective Marketing recognized as the top Canadian B2B company for a 2nd time. See how we achieved this honor in 2022.

Maven Collective Marketing Wins AVA Gold Award for Best B2B Website Home Page

We are pleased to announce that Maven Collective Marketing is the Gold Winner for AVA Digital Award under the Home Page Element category for our outstanding work with Orchestry Software.

Maven Collective Marketing Wins AVA Platinum Award for Best B2B Website 

Maven Collective Marketing is pleased to announce its recent award win of the 2022 AVA Digital Awards for best B2B website for honoring excellence in digital creativity, branding and strategy.

Maven Collective Marketing Listed as a Top Canadian B2B Agency In 2021 by Clutch 

We are elated to be listed among the top best and brightest B2B Agencies in Canada!

Acts of Kindness: The Maven Pay It Forward Initiative 2021

Every holiday seasons the Mavens pay it forward to those that make the world a little brighter and lot a better.

Maven Collective Marketing Accoladed with Multiple 5-Star Client Reviews

Our esteemed clients make us what we are today. Take a look at how we have served our Microsoft Partners and B2B customers to earn such incredible reviews.

Orchestry Wins 2021 Web Excellence Award for Best IT Website

We are thrilled to share that our B2B technology client, Orchestry Software, is the Web Excellence Award winner for Best Website in the category of IT.

‘Paying It Forward’: A Simple Act of Sublime Pleasure

See how the Mavens are showing our appreciation to organizations that are working tirelessly to make the world better and kinder.

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