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Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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Turn B2B Social Media and Email Marketing Into Pipeline

B2B teams are building visibility and engagement through consistent social media and email marketing efforts. Discover how to connect these initiatives to how buyers move toward a decision.

Microsoft Partner FY26: What’s Changing and How Partners Can Succeed 

The Microsoft Partner Benchmark Report FY26 reveals how top-performing Partners are approaching designations, funding programs, marketing investments, and the new Partner Success Core Benefits. Learn where your business stands and join our upcoming webinar to gain practical strategies for stronger growth.

Long View Boosts Growth with Microsoft Marketplace & Funding

When marketplace listings weren’t reflecting their expertise, Long View partnered with Maven Collective to transform their Microsoft AppSource presence and maximize Microsoft funding, fueling a new chapter of growth.

Maximize Your Marketing Growth with LinkedIn Newsletters

Discover why LinkedIn newsletters are a valuable tool for B2B organizations, with step-by-step instructions on how to launch one, and best practices to maximize engagement and reach.

How Microsoft’s Shift to Agentic AI Is Reshaping Partner Strategy

Microsoft is building everything around agentic AI. Dive into what’s changing for Partners, why it matters now, and how you can take action.

Microsoft Partner 101: Guide to 4 Key Partner-Led Communities (IAMCP, BCPA, WIT, WIC)

Learn how Microsoft Partner communities such as IAMCP, BCPA, WIT, and WIC can accelerate your growth, visibility, and co-selling opportunities.

Maven Collective Wins IAMCP 2025 Global & Americas Award

Maven Collective Marketing has been named the 2025 Global and Americas IAMCP Partnering Award Winner in the Advisor category for its impactful partnership with Klarinet Solutions.

FY26 Microsoft Sales Playbook Key Changes for Partners

Microsoft has rolled out major updates to its FY26 Sales Playbooks, consolidating solution areas and putting AI at the center of every sales motion. Explore key sales play updates so you can align early.

What is Microsoft Co-Sell? A Guide to Unlocking Growth Through Strategic Partnership

Discover how to get started with Microsoft Co-Sell, from understanding what it is and how it works to setting up your partnership and taking the next steps toward joint selling with Microsoft. This guide covers key benefits, set-up requirements, and tips for success.

Best Media Platforms and Publications for Microsoft Partner Marketing

Visibility is a challenge for many Microsoft Partners. Learn how to use media platforms and communities to grow your reach, share expertise, and strengthen your presence in the Microsoft ecosystem.

Why Microsoft Partners Should Sell on Azure Marketplace

Wondering why Azure Marketplace should be part of your go-to-market strategy? This beginner-friendly guide explains what makes the platform valuable for Microsoft Partners. Learn what you need to know before listing, how to optimize your presence, and how to track your performance for long-term success.

What is Microsoft Azure Accelerate?

Learn what Azure Accelerate is and how it combines Azure Migrate and Modernize with Azure Innovate, and Cloud Accelerate Factory.

How a Microsoft Partner Gained 250+ Leads Through Community

Learn how a Microsoft Cloud Partner engaged with Maven Collective to drive visibility within the Microsoft ecosystem.

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