Microsoft Partner Insights You Won’t Find Anywhere Else
Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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Turn B2B Social Media and Email Marketing Into Pipeline
B2B teams are building visibility and engagement through consistent social media and email marketing efforts. Discover how to connect these initiatives to how buyers move toward a decision.
MCAPS Start FY26: A Summary for Microsoft Partners
Learn key FY26 takeaways from MCAPS for Microsoft Partners, including strategic priorities, investments, Microsoft AI Cloud Partner Program enhancements, and updated solution area structure.
What Microsoft Partners Can Learn from the Ingram Micro Ransomware Attack
Ingram Micro’s ransomware attack is a wake-up call for Microsoft and its Partners. Learn how to reassure clients, strengthen security, and turn this crisis into opportunity.
Maven Collective Launches Microsoft Partner Benchmark Report
Exclusive insights from Maven Collective’s 2025 Microsoft Benchmark Partner Report reveal what top-performing Partners do differently and why it works.
By
Maven Collective - The Microsoft Partner Marketing Agency
What’s New in FY26 Microsoft Marketplace to Boost Revenue
Microsoft Commercial Marketplace is a core part of go-to-market strategies, so we are discussing the fundamentals all Partners should know to succeed in the Microsoft Commercial Marketplace in FY26.
Microsoft ISV Success Program: Empowering Software Development Companies Through the Buyer’s Journey
Discover how Microsoft’s ISV Success Program empowers software development companies to build, publish, and grow on the Microsoft Cloud across every stage of the buyer’s journey.
By
Catriona Petrovic - Digital Marketing Specialist
A Paid Media Audit Guide for Microsoft Partners to Increase ROI
Explore how Microsoft Partners can use paid media audits to uncover performance gaps, optimize ad spend, and build ROI-driven marketing strategies across key digital channels.
Everything You Need to Know About Microsoft Partner of the Year 2025
The 2025 Microsoft Partner of the Year Awards are just around the corner. This blog explores why the POTYA matter, what’s new for 2025, and the key guidelines and categories.
By
Catriona Petrovic - Digital Marketing Specialist
From Marketplace prioritization to multichannel lead gen, explore four trends all Partners should know and download the full 2025 Global Microsoft Partner Benchmarking & Strategic Insights Report for free.
Key 2025 Microsoft Announcements Every Microsoft Partner Should Know
Microsoft is streamlining partner terms, unifying its marketplaces, and increasing investment in AI and co-sell. Here's what Microsoft Partners need to know for 2025.
Discover 5 data-backed strategies top-performing Microsoft Partners are using to drive growth in 2025, based on key takeaways from hundreds of Partners.
