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Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
Microsoft FY27 Partner strategy focused on prioritizing, aligning, and operationalizing
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The FY27 Trifecta: How Microsoft Partners Can Prioritize, Align, and Operationalize for Growth

FY27 is bringing a new set of priorities for Microsoft Partners. From designations and Microsoft Co-Sell to Frontier Accelerate, Marketplace, and Partner Center, learn where to focus and how to turn Microsoft alignment into action.
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Maven Collective’s Journey to B Corp Certification

Maven Collective is proud to officially be a Certified B Corporation. This blog takes you through what B Corp certification means, why we chose to pursue it, the journey to becoming certified, and how our values shape the way we work with clients, employees, and communities.
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How Microsoft Partners Can Leverage AEO and AI for Multi-Channel Success

Boost visibility and efficiency with AEO and AI strategies tailored for Microsoft Partners. Get practical insights and examples from our AI for Multi-Channel Marketing webinar.
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How (and Why) to Develop a Brand Messaging Framework

Companies with consistent brand presentation can benefit from 3.5X higher visibility. Discover how (and why) to develop a brand messaging framework.
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Maven Collective Named PR Daily’s 2025 Top Agency of the Year

Maven Collective Marketing has been named PR Daily’s 2025 Top Agency of the Year, celebrating measurable client success, AI-driven innovation, and leadership in Microsoft Partner marketing.
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AI for SEO & Multi-Channel Success for Microsoft Partners

AI is transforming the marketing landscape at an unprecedented pace, with the global AI software market projected to reach $125 billion in 2029 For Microsoft Partners, harnessing AI is a strategic imperative. Learn how to utilize AI for SEO and multi-channel marketing success.
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Pink block letters reading 'FY26' representing Microsoft Report Insights How Partners Can Get Ahead in FY26

Microsoft Report Insights: How Partners Can Get Ahead in FY26

Want to know what’s working for Microsoft Partners in FY26? The numbers point to clear strategies that are setting leaders apart.
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Image-Generation AI Tools for B2B Content Creation

Discover how an award-winning, trusted B2B marketing agency uses AI tools for content creation to design blog images, social graphics, and branded visuals.
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Why Win Wires Matter: The Secret Weapon for Microsoft Partner Marketing 

Your customer success stories matter. Ensure your win wires are thoughtfully crafted and presented to appropriate audiences.
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Maven Collective Wins 2025 Microsoft Advertising Partner Growth Award

Microsoft is building everything around agentic AI. Dive into what’s changing for Partners, why it matters now, and how you can take action.
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Microsoft Partner Insights to Get Ahead of FY26 webinar with Maven Collective Marketing

Microsoft Partner FY26: What’s Changing and How Partners Can Succeed 

The Microsoft Partner Benchmark Report FY26 reveals how top-performing Partners are approaching designations, funding programs, marketing investments, and the new Partner Success Core Benefits. Learn where your business stands and join our upcoming webinar to gain practical strategies for stronger growth.
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Long View Boosts Growth with Microsoft Marketplace & Funding

When marketplace listings weren’t reflecting their expertise, Long View partnered with Maven Collective to transform their Microsoft AppSource presence and maximize Microsoft funding, fueling a new chapter of growth.
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Maximize Your Marketing Growth with LinkedIn Newsletters

Discover why LinkedIn newsletters are a valuable tool for B2B organizations, with step-by-step instructions on how to launch one, and best practices to maximize engagement and reach.
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