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Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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Featured

Microsoft MSP Mastery Day: Why Making Time for Industry Events Still Matters for MSP Growth

The most successful Microsoft MSPs invest time in relationships, community, and continuous learning. Microsoft MSP Mastery Day offers an opportunity to connect with industry experts, explore emerging opportunities in AI, security, and cloud services, and gain insights that can influence growth long after the event concludes.
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How a Microsoft Partner Gained 250+ Leads Through Community

Learn how a Microsoft Cloud Partner engaged with Maven Collective to drive visibility within the Microsoft ecosystem.
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MCAPS Start for Partners 2026

MCAPS Start FY26: A Summary for Microsoft Partners

Learn key FY26 takeaways from MCAPS for Microsoft Partners, including strategic priorities, investments, Microsoft AI Cloud Partner Program enhancements, and updated solution area structure.
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Why Transacting on Microsoft Marketplace Is Your FY26 Revenue Growth Opportunity

Learn how prioritizing Microsoft Marketplaces in FY26 can help you leverage private deals and co-sell incentives.
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What Microsoft Partners Can Learn from the Ingram Micro Ransomware Attack

Ingram Micro’s ransomware attack is a wake-up call for Microsoft and its Partners. Learn how to reassure clients, strengthen security, and turn this crisis into opportunity.
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Maven Collective Launches Microsoft Partner Benchmark Report

Exclusive insights from Maven Collective’s 2025 Microsoft Benchmark Partner Report reveal what top-performing Partners do differently and why it works.
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What’s New in FY26 Microsoft Marketplace to Boost Revenue

Microsoft Commercial Marketplace is a core part of go-to-market strategies, so we are discussing the fundamentals all Partners should know to succeed in the Microsoft Commercial Marketplace in FY26.
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Microsoft ISV Success Program: Empowering Software Development Companies Through the Buyer’s Journey

Discover how Microsoft’s ISV Success Program empowers software development companies to build, publish, and grow on the Microsoft Cloud across every stage of the buyer’s journey.
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Pink dollar sign on a blue background with concentric circles, symbolizing financial growth and targeted advertising, for a paid media audit guide aimed at helping Microsoft Partners increase ROI.

A Paid Media Audit Guide for Microsoft Partners to Increase ROI

Explore how Microsoft Partners can use paid media audits to uncover performance gaps, optimize ad spend, and build ROI-driven marketing strategies across key digital channels.
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Everything You Need to Know About Microsoft Partner of the Year 2025

The 2025 Microsoft Partner of the Year Awards are just around the corner. This blog explores why the POTYA matter, what’s new for 2025, and the key guidelines and categories.
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4 Microsoft Partner Trends for 2025

From Marketplace prioritization to multichannel lead gen, explore four trends all Partners should know and download the full 2025 Global Microsoft Partner Benchmarking & Strategic Insights Report for free.
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DynamicsCon 2025 Partner Marketing Event

5 Key Takeaways from DynamicsCon for Microsoft Partners

Discover 5 key takeaways from DynamicsCon 2025 that Microsoft Partners need to know to strengthen strategy, boost visibility, and accelerate growth.
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Key 2025 Microsoft Announcements Every Microsoft Partner Should Know

Microsoft is streamlining partner terms, unifying its marketplaces, and increasing investment in AI and co-sell. Here's what Microsoft Partners need to know for 2025.
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