Microsoft Partner Insights You Won’t Find Anywhere Else
Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
Featured
The FY27 Trifecta: How Microsoft Partners Can Prioritize, Align, and Operationalize for Growth
FY27 is bringing a new set of priorities for Microsoft Partners. From designations and Microsoft Co-Sell to Frontier Accelerate, Marketplace, and Partner Center, learn where to focus and how to turn Microsoft alignment into action.
Maven Collective Launches Microsoft Partner Benchmark Report
Exclusive insights from Maven Collective’s 2025 Microsoft Benchmark Partner Report reveal what top-performing Partners do differently and why it works.
By
Maven Collective - The Microsoft Partner Marketing Agency
What’s New in FY26 Microsoft Marketplace to Boost Revenue
Microsoft Commercial Marketplace is a core part of go-to-market strategies, so we are discussing the fundamentals all Partners should know to succeed in the Microsoft Commercial Marketplace in FY26.
Microsoft ISV Success Program: Empowering Software Development Companies Through the Buyer’s Journey
Discover how Microsoft’s ISV Success Program empowers software development companies to build, publish, and grow on the Microsoft Cloud across every stage of the buyer’s journey.
By
Catriona Petrovic - Digital Marketing Specialist
A Paid Media Audit Guide for Microsoft Partners to Increase ROI
Explore how Microsoft Partners can use paid media audits to uncover performance gaps, optimize ad spend, and build ROI-driven marketing strategies across key digital channels.
Everything You Need to Know About Microsoft Partner of the Year 2025
The 2025 Microsoft Partner of the Year Awards are just around the corner. This blog explores why the POTYA matter, what’s new for 2025, and the key guidelines and categories.
By
Catriona Petrovic - Digital Marketing Specialist
From Marketplace prioritization to multichannel lead gen, explore four trends all Partners should know and download the full 2025 Global Microsoft Partner Benchmarking & Strategic Insights Report for free.
Key 2025 Microsoft Announcements Every Microsoft Partner Should Know
Microsoft is streamlining partner terms, unifying its marketplaces, and increasing investment in AI and co-sell. Here's what Microsoft Partners need to know for 2025.
Discover 5 data-backed strategies top-performing Microsoft Partners are using to drive growth in 2025, based on key takeaways from hundreds of Partners.
Maven Collective Wins TITAN Award for Digital Transformation
Maven Collective Marketing has been honored with a TITAN Business Award for leading Klarinet’s strategic digital transformation. Discover how this rebrand helped Klarinet stand out in the digital workplace market.
By
Maven Collective - The Microsoft Partner Marketing Agency
A Microsoft Partner’s Guide to DynamicsCon 2025Â
Curious what DynamicsCon 2025 has in store for Microsoft Partners? In this blog, we break down what to expect and how to make the most of this year’s top partner event.
By
Maven Collective - The Microsoft Partner Marketing Agency
In a crowded Microsoft ecosystem, how do top Microsoft Partners stand out and grow faster? We surveyed 200 partners to uncover the funding opportunities, benefits, and revenue generation strategies partners are taking advantage of.
By
Maven Collective - The Microsoft Partner Marketing Agency
