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Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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How AI Citations Impact Website Traffic

AI-powered search is changing how buyers discover Microsoft Partners. A citation can build visibility and trust without producing an immediate website visit. Learn how to measure AI influence, create citation-ready content, protect qualified website traffic, and turn emerging search behavior into compounding business value.
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Microsoft Partner Conference: Biz Apps Executive Summit

Microsoft Partner Conference: Celebrating the Business Applications Community at Biz Apps Partner Summit

This year's Dynamics Community Biz Apps Partner Summit brought leaders together in Renton, Washington for a focused look at the opportunities shaping FY27 and the AI era ahead.
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Pink icon of a bar graph going up and hands shaking in front of it to represent choosing a Microsoft Partner Marketing agency.

Best Microsoft Partner Marketing Agencies (and How to Choose the Right One)

Learn how Microsoft Partner marketing works and how the right Partner marketing agency aligns strategy to Marketplace, Co-Sell, and Partner priorities to create sustained growth.
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Graphic of a pink checklist with FY27 written on the top to represent Key takeaways from MCAPS and Partner GTM Kickoff

What Microsoft Partners need to know about FY27: Key takeaways from MCAPS and Partner GTM Kickoff

Discover the biggest FY27 updates from Microsoft MCAPS and GTM Kickoff, including AI priorities, Co-Sell, Marketplace, and Partner growth.
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Microsoft Partners connecting at an IAMCP Canada community event

IAMCP Canada Relaunch Drives Partner Momentum

Discover how IAMCP Canada is creating new opportunities for Microsoft Partners to connect, learn, and pursue P2P collaboration through events, membership, and sponsorship.
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Icon of a pink storefront in front of a cloud to represent Microsoft SDC growth on Microsoft Marketplace.

How Microsoft SDCs (ISVs) Grow on Marketplace

Microsoft Marketplace growth requires more than a listing. Learn how SDCs align positioning, Co-Sell, and demand generation to drive results.
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Pink icon of a map with arrows going up to represent building a marketing strategy for Microsoft Partners.

How to Build a High-Impact Marketing Strategy for Microsoft Partners

Build a smarter B2B marketing strategy for Microsoft Partners. Learn how alignment, clarity, and execution drive pipeline and measurable results.
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How Channel Partners Can Use AI Lead Generation to Attract High-Quality Leads

Filling your pipeline as a Channel Partner has always been a grind, but AI is changing what's possible for lean marketing teams.
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Three Microsoft Partner Training Platforms Every Partner Needs to Know

Discover the role of AI Skills Navigator, Microsoft Learn, and the Partner Skilling Hub in helping Microsoft Partners accelerate skilling, certification, and organizational readiness.
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Image of the Partner of the Year 2026 trophy

What’s Changed for 2026 Microsoft Partner of the Year Awards

Here's your guide to the 2026 Microsoft Partner of the Year Awards covering new categories, key dates, and a simple timeline to build a strong submission.
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Blue background with pink icon of a book with a bar chart on the cover, representing data from the Maven Collective 2026 Microsoft Partner Index

What Should Microsoft Partners Focus on in FY27? Data from the 2026 Microsoft Index

Shift happens. 300+ Microsoft Partners revealed what's working in the ecosystem today. Here are the six strategic moves to make heading into FY27.
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directions na marketing day pink podium

2026 Directions NA Marketing Day Recap

Directions North America Marketing Day delivered a grounded look at what’s working and what’s changing in Microsoft Partner marketing today. Read on to learn more from the sessions and insights shared throughout the day.
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Pink dollar coins on a blue background representing money for Microsoft co-op funds

Maximize Microsoft Co-op Funds Today

Microsoft co‑op funds are earned, not guaranteed. This blog explains how co‑op funding works, what you can claim, and how to turn expiring incentives into long‑term marketing impact.
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