Maven Collective Marketing Logo
Work with Us!

Free 30-Min Expert Consultation

Blogs

Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
FY27 compass graphic representing Microsoft FY27 updates, partner priorities, and the evolving Microsoft Partner landscape
Featured

FY27 Microsoft Partner Landscape: Microsoft Updates Every Partner Leader Should Be Watching

From AI and Marketplace to Frontier Accelerate and Co-Sell opportunities, explore the Microsoft FY27 trends every Partner should have on their radar.
Learn More
FY27 compass graphic representing Microsoft FY27 updates, partner priorities, and the evolving Microsoft Partner landscape

FY27 Microsoft Partner Landscape: Microsoft Updates Every Partner Leader Should Be Watching

From AI and Marketplace to Frontier Accelerate and Co-Sell opportunities, explore the Microsoft FY27 trends every Partner should have on their radar.
Read Now
Speedometer graphic symbolizing the acceleration of AI transformation through Microsoft Frontier Accelerate.

Understanding Microsoft Frontier Accelerate and Its Impact on Partners in FY27

Explore Microsoft's Frontier Accelerate framework and discover how Partners can align services, GTM strategies, and customer engagements to support AI transformation.
Read Now
Pink icons representing a group of professionals standing behind a podium, symbolizing partner networking, collaboration, and community engagement at PartnerIn Vibe 2.0.

Microsoft Partner’s Guide to PartnerIn Vibe 2.0

PartnerIn Vibe 2.0 brings Microsoft Partners together in Provo, Utah, for three days of peer learning, professional development, and community connection. Here's what to expect from the event, who should attend, and how to make the most of your time in Utah.
Read Now
Pink magnet icon representing lead generation strategies for Microsoft Partners

Lead Generation Strategies for Microsoft Partners

Learn how Microsoft Partners align positioning, demand generation, Marketplace, and Co-Sell initiatives to generate consistent leads and accelerate pipeline growth.
Read Now
MSP Master Day - Pink Icon of Malvern Town Clock

Microsoft MSP Mastery Day: Why Making Time for Industry Events Still Matters for MSP Growth

The most successful Microsoft MSPs invest time in relationships, community, and continuous learning. Microsoft MSP Mastery Day offers an opportunity to connect with industry experts, explore emerging opportunities in AI, security, and cloud services, and gain insights that can influence growth long after the event concludes.
Read Now
Pink toolbox again a light blue background representing Microsoft Marketing Centre as a tool platform for Partners.

Microsoft Retires DMC: Understanding the Shift to Partner Marketing Center

DMC has retired, with its capabilities now part of Partner Marketing Center. Learn how Partner Marketing Center changes campaign strategy and what Microsoft Partners should do next.
Read Now
Pink arrow icon representing brand visibility, organizational integration, and merger and acquisition marketing strategy.

Merger & Acquisition Strategy: Launching the RUX Brand

Explore the RUX story and learn how a strategic brand launch helped increase visibility during a merger and acquisition transition.
Read Now
Microsoft Partner Conference: Biz Apps Executive Summit

Microsoft Partner Conference: Celebrating the Business Applications Community at Biz Apps Partner Summit

This year's Dynamics Community Biz Apps Partner Summit brought leaders together in Renton, Washington for a focused look at the opportunities shaping FY27 and the AI era ahead.
Read Now
Pink icon of a bar graph going up and hands shaking in front of it to represent choosing a Microsoft Partner Marketing agency.

Best Microsoft Partner Marketing Agencies (and How to Choose the Right One)

Learn how Microsoft Partner marketing works and how the right Partner marketing agency aligns strategy to Marketplace, Co-Sell, and Partner priorities to create sustained growth.
Read Now
Graphic of a pink checklist with FY27 written on the top to represent Key takeaways from MCAPS and Partner GTM Kickoff

What Microsoft Partners need to know about FY27: Key takeaways from MCAPS and Partner GTM Kickoff

Discover the biggest FY27 updates from Microsoft MCAPS and GTM Kickoff, including AI priorities, Co-Sell, Marketplace, and Partner growth.
Read Now
Microsoft Partners connecting at an IAMCP Canada community event

IAMCP Canada Relaunch Drives Partner Momentum

Discover how IAMCP Canada is creating new opportunities for Microsoft Partners to connect, learn, and pursue P2P collaboration through events, membership, and sponsorship.
Read Now
Icon of a pink storefront in front of a cloud to represent Microsoft SDC growth on Microsoft Marketplace.

How Microsoft SDCs (ISVs) Grow on Marketplace

Microsoft Marketplace growth requires more than a listing. Learn how SDCs align positioning, Co-Sell, and demand generation to drive results.
Read Now

Get the Maven's B2B Insights
Right To Your Mailbox

This field is for validation purposes and should be left unchanged.
Name(Required)
Acceptance(Required)

* By subscribing you are agreeing to be added to our mailing list. Read our privacy policy for more on how we manage our data.