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Built on 185,000+ data points across 300+ Partners and six continents, this session distills what’s really driving performance and where the biggest opportunities remain untapped.
Understand what drives Microsoft lead flow and how to improve pipeline consistency and conversion outcomes.
Learn what separates marketplace presence from transactable success and how to drive real revenue impact.
Identify what drives funding eligibility and how top Partners unlock and activate Microsoft investment programs.
Discover how ecosystem participation translates into influence, opportunity, and measurable growth outcomes.
Join Erica Hakonson, CEO of Maven Collective Marketing and award-winning marketing leader, as she reveals what top-performing Microsoft Partners are doing differently this year. If you’re a Channel Partner (CSP, MSP, VAR), Software Development Company (ISV), or Systems Integrator, you’ll walk away with data-backed insights to sharpen your strategy and build momentum that compounds.
Access our comprehensive 2026 Partner Success Index for:
Download the index to benchmark your progress and strategize with precision.
As a Microsoft Partner, key metrics you should be tracking for growth and efficiency include:
Our 2026 Microsoft Partner Success Index provides a deep dive into these metrics to help your business stay competitive.
It’s an annual benchmark created by Maven Collective Marketing, a marketing partner for Microsoft Partners. Each year, we analyze performance data across the ecosystem to help Partners understand how they’re really performing compared to others.
This year’s index is built from 185,000+ data points across 300+ Microsoft Partners worldwide. It highlights the key trends, behaviors, and performance signals shaping success across the ecosystem.
Yes, and we explore exactly why it matters in this session. Microsoft is putting more emphasis on Solution Designations, especially as they become increasingly tied to co-sell opportunities.
It’s also a great way to show customers you’ve been validated for your expertise, which helps build trust and credibility right from the start.
