Blogs

Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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Effectively Communicate Microsoft 365 E7 Changes

Learn how Cloud Solution Providers can communicate Microsoft 365 E7 changes clearly, lead early AI readiness conversations, and guide customers toward secure, scalable adoption.

Effectively Communicate Microsoft 365 E7 Changes

Learn how Cloud Solution Providers can communicate Microsoft 365 E7 changes clearly, lead early AI readiness conversations, and guide customers toward secure, scalable adoption.

Microsoft Partners 101: What are the Microsoft Partner Types and Solution Designations?

Gain a comprehensive understanding of the Microsoft Partner ecosystem, including the various partner types, Solution Partner designations, and key programs such as MAICPP. Identify where you fit within the Microsoft ecosystem and learn how to effectively communicate and market your value within the Microsoft channel.

Top Microsoft Events for Microsoft Partners 2026

Discover top Microsoft Partner events and conferences to attend and stay aligned with Microsoft priorities, sharpen go-to-market execution, and accelerate relationships that drive growth.

Deep Dive into Microsoft Marketplace

This deep dive walks you through what Microsoft Marketplace is and what to expect from the consolidation of AppSource and Azure Marketplace.

2026 Microsoft Partner Strategy Tips

As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.

Getting Started with Microsoft Incentive Programs: A Beginner’s Guide for Partners

Explore Microsoft Incentive programs for Partners: what they are, how to qualify, and how to use them to grow your business.

Key Announcements from Microsoft Ignite 2025

Discover the Microsoft Ignite announcements that will have the most impact on Partners. As AI agents move into core workflows, unlock new Partner revenue lanes in governance, context, marketplace scale, and security.

FY26 Marketing Trends for Microsoft Partners

As we look ahead to 2026, new trends are shaping what success will look like for Microsoft Partners. From the emergence of Generative Engine Optimization (GEO) to the expanding role of AI in go-to-market execution, partner marketing is transforming fast, fueled by fresh insights and announcements from Microsoft Ignite.

Microsoft Report Insights: How Partners Can Get Ahead in FY26

Want to know what’s working for Microsoft Partners in FY26? The numbers point to clear strategies that are setting leaders apart.

Why Win Wires Matter: The Secret Weapon for Microsoft Partner Marketing 

Your customer success stories matter. Ensure your win wires are thoughtfully crafted and presented to appropriate audiences.

Microsoft Partner FY26: What’s Changing and How Partners Can Succeed 

The Microsoft Partner Benchmark Report FY26 reveals how top-performing Partners are approaching designations, funding programs, marketing investments, and the new Partner Success Core Benefits. Learn where your business stands and join our upcoming webinar to gain practical strategies for stronger growth.

Long View Boosts Growth with Microsoft Marketplace & Funding

When marketplace listings weren’t reflecting their expertise, Long View partnered with Maven Collective to transform their Microsoft AppSource presence and maximize Microsoft funding, fueling a new chapter of growth.

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