Blogs

Microsoft Partner Insights You Won’t Find Anywhere Else

Explore the ultimate tech and B2B blog for Microsoft Partners, featuring practical strategies, expert analysis, and actionable marketing insights to stay ahead.
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How Maven Collective Transforms Content into AI-Generated Podcasts

Discover how AI tools transform blogs and webinars into podcasts, no studio or hosts needed. Learn which AI audio generators work best, our workflow, and what’s next.

7 Deadly Sins of Email Marketing List Management & Database Management

If you manage to avoid these 7 database and list management sins, consider yourself having won the accolade of a righteous email marketer.

6 Must-Read Books to Improve Your Marketing Strategy

Take a look at our book recommendations to take your marketing strategy to the next level.

Should You be Using Google’s Marketing Platform?

See how you can utilize the Google Marketing Platform to plan, buy and measure digital media.

Measuring B2B Digital Marketing Performance – Website Analytics, Paid Advertising, Email Marketing and Beyond

Get the most out of your marketing investment with these top digital marketing performance measurements. Learn how to track your website, paid advertising, search console, and email marketing performance.

Back to the Future with B2B Digital Marketing Must-Haves

Disrupt your B2B digital marketing with the right strategy in place. Take a look at what will help you grow your business in the years to come.

That’s so Maven: Maven Collective Marketing’s Annual “Paying it Forward” Initiative

The holiday season is here! Every holiday season, the Mavens get together to support the organizations that help people in need.

The King’s Council: Why B2B Companies Need Content Marketing Guidelines

Learn why your B2B company should put in place content guidelines to ensure your content occupies its rightful throne.

SEO vs SEM: Beyond the Abbreviations

Know the difference between fundamental concepts such as SEO and SEM to construct a comprehensive marketing strategy.

Blockchain Marketing: The Good, The Bad and the Future

Blockchain technology is taking the industries by storm and it will have significant impact on the B2B marketing world as well.

How Will GDPR Drive Change in B2B Marketing

Understand the fundamentals of GDPR and its impact on B2B marketing.

What is Semantic Search 101: Applying Intent and Context

Learn how to ensure your marketing efforts cater to the concept of semantic search because it's not going anywhere.

Critical B2B Marketing Fundamentals [WHO, WHAT, WHY, HOW, WHEN]

Grow your marketing leaps and bounds with must-implement B2B marketing fundamentals.

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